本篇文章給大家談?wù)劇侗本┢【茀f(xié)會(huì)》對(duì)應(yīng)的知識(shí)點(diǎn)，希望對(duì)各位有所幫助。
本文目錄一覽：
為什么奧運(yùn)會(huì)的啤酒贊助商有兩個(gè)?。ㄇ鄭u和燕京）？不是只能有兩個(gè)的嗎
這樣的賽事的贊助商應(yīng)該是有排他獨(dú)立性的
可是德國世界杯的時(shí)候百威也讓步了，允許一個(gè)德國啤酒品牌作為贊助
德國人的啤酒標(biāo)準(zhǔn)是很嚴(yán)格的，不接受百威這樣比較淡的啤酒。這是例外，世界球迷和德國球迷一樣可以享受自己心中的啤酒
北京奧運(yùn)會(huì)，那要有中國特色，一個(gè)是北京國宴啤酒的燕京，一個(gè)是世界名牌的青島，怎么排開？
百威和青島本來就有合作關(guān)系，也很重視中國市場(chǎng)，沒有必要排他，3贏才是大贏
北京雪花啤酒代理商
北京德斯啤酒給高檔賓館飯店、餐廳，啤酒花園、消夏啤酒節(jié)，格力森可直接供貨，減少中間銷售、流通環(huán)節(jié)，降低成本，德斯鮮啤啤酒是您最佳選擇，并提供啤酒設(shè)備。
公司采取直銷、直供的方式與您合作。提供及時(shí)免費(fèi)的送貨。
在最少的供銷鏈條中提供最低廉的成本價(jià)格，同時(shí)減少供銷環(huán)節(jié)也是為了保障德斯鮮啤的新鮮程度，保證口感。
那種啤酒沒有外資入股
北京燕京啤酒股份有限公司稱，它拒絕了世界前10大啤酒商的入股提議，其中包括安海斯布希(Anheuser-Busch Cos.，以下簡稱AB)和南非SABMiller公司兩大巨頭。 燕京啤酒是中國沒有外資合作伙伴的最大啤酒公司。燕京啤酒表示它更樂意收購其他公司，而不愿意被收購。燕京啤酒計(jì)劃在未來6年斥資20億元人民幣(合2.41億美元)收購其他啤酒廠，將提高產(chǎn)能2/3至500萬噸。燕京啤酒目前是國宴啤酒。燕京啤酒負(fù)責(zé)收購的主管官員傅春風(fēng)(音譯)在接受電話采訪時(shí)說："我們希望成為中國啤酒工業(yè)的最后一塊陣地。我們有很好的品牌，我們不缺錢。" 除中國以外的其他大國啤酒市場(chǎng)已經(jīng)飽和，AB、SABMiller等海外啤酒商正紛紛在華擴(kuò)張業(yè)務(wù)。AB上周在哈爾濱啤酒的控股權(quán)之爭中戰(zhàn)勝南非SABMiller，注資7.57億美元入股這家中國第四大啤酒公司。世界排名前五位的啤酒企業(yè)都在中國啤酒廠有股份。最大啤酒公司AB已與中國四大啤酒商中的兩家建立合作關(guān)系。SABMiller持有中國第二大啤酒生產(chǎn)商華潤啤酒49%的股份。
Beijing Yanjing Brewery Co., China's third-largest brewer, said it's spurning approaches from the world's 10 biggest beermakers, including Anheuser-Busch Cos. and SABMiller Plc. China's biggest brewer without an overseas partner said it prefers to acquire rather than be acquired. It's planning to spend 2 billion yuan ($241 million) in six years to buy other breweries and increase capacity by two-thirds to 5 million tons. Yanjing is the official beer served at state banquets honoring foreign leaders and other dignitaries. ``We want to be the last bastion of the Chinese-owned beer industry,'' Fu Chunfeng, head of Yanjing's acquisitions desk, said in a telephone interview from Beijing. ``We have a good brand, and we don't lack money.'' Anheuser-Busch, SABMiller and other overseas brewers facing stagnating home markets have been jostling to expand in China, where beer sales are growing. Anheuser-Busch last week outbid SABMiller in a takeover battle for Harbin Brewery Co., valuing China's fourth-biggest brewer at $757 million. That was 70 percent more than Anheuser-Busch paid for a stake last year in Tsingtao Brewery Co., China's largest brewer, based on price versus gallons of beer sold. The world's top five brewers have stakes in Chinese companies. Anheuser-Busch, the world's biggest brewer, is allied with two of China's top four brewers. Its nearest rival SABMiller has 49 percent of China Resources Breweries, China's second-largest brewer. No. 3 Heineken NV bought a stake in a Guangdong Brewery Holdings Ltd. in southern China in January. Also operating with Chinese partners are Interbrew SA, the world's fourth-largest brewer, and No. 5 Carlsberg A/S. `Wishful Thinking' ``It's just wishful thinking on Yanjing's part to want to stay China-owned,'' said Yao Maogong, chief trader at Shanghai Securities Co. ``Foreign breweries are much wealthier, more experienced in marketing their product than Yanjing is. It's just a matter of time before Yanjing caves in and takes on a foreign partner.'' Yanjing is a unit of Beijing Enterprise Holdings Ltd., the Hong Kong-listed investment arm of the city government. Fu said the company wants to expand into coastal provinces such as Guangdong and Jiangsu, which are among the wealthiest in China. He didn't identify any acquisition targets and declined to discuss valuations in the industry after the first overseas battle for a Chinese brewer ended. Yanjing, which had 878 million yuan of cash at the end of 2003, has been on a buying spree in a nation where mergers and acquisitions are stitching together what was once a fragmented industry of small, inefficient brewers. Yanjing averages 380 million yuan of profit from operations every year, Fu said. Tougher Competition ``It takes more than just money to compete with foreign breweries,'' said Shanghai Securities' Yao. ``Besides, Yanjing will find it even harder to compete in the domestic beer market against the likes of Tsingtao now that these Chinese breweries are backed by foreign brewers.'' Last year, Yanjing bought control of rival Huiqian Brewery Group Inc. from the government of the southeastern province of Fujian for 362.4 million yuan. Yanjing said it acquired a 38.2 percent stake in Huiquan to become the biggest shareholder. In December 2002, Yanjing agreed to pay 108 million yuan to raise its stake in a southwestern China brewing plant to 68 percent from 38.4 percent by buying 8.44 million shares from shareholders of Yanjing Brewery (Guilin Liquan) Co. for 21.5 million yuan. Share Price Yanjing's Class A shares fell 1.6 percent to 11.38 yuan China's Shenzhen Stock Exchange at 2 p.m. The shares have risen 37 percent the past 12 months, compared with a 9 percent drop in the Shenzhen A-share Index. Beer sales in China rose 6.3 percent by volume in 2002, compared with 1.3 percent in the U.S. and 2.6 percent in Europe, according to Canadean Ltd., a beverage-research company in Basingstoke, England. China's beer market will expand as much as 5 percent a year until 2008, compared with growth of 0.7 percent for the U.S. and 2.5 percent for Europe through 2005, Canadean said. Chinese consumption averages 19 liters a person, a figure beermakers forecast will rise along with incomes in China, the fastest-growing of the world's top 10 economies. Chinese consumption is about half the South Korean average and about a third of what Australians quaff.
關(guān)于《北京啤酒協(xié)會(huì)》的介紹到此就結(jié)束了。
